Snoopy, Peanuts gang, cut loose by MetLife as it retools biz

MetLife is ditching Snoopy and the Peanuts gang in favor of a new image.   MetLife

The life insurance giant has over the years tried to find a way to make its business, overshadowed by the terms "death benefits" and "beneficiaries", more approachable, and for years Snoopy and other "Peanuts" characters provided the warm and fuzzy.

In fact, there won't be any MetLife blimps, period: the company is phasing out its use of the aerial vehicles in the skies above sporting events.

More news: Tesco pulls Unilever goods in row after pound plunges

Earlier this year, MetLife chose to do away with a majority of its USA life insurance business.

MetLife announced earlier this month that Brighthouse Financial had filed a registration statement with the U.S. Securities and Exchange Commission, moving toward separating the two independent publicly traded companies. Next week, a federal appeals court in Washington will hear oral argument in the federal government's appeal of a March decision that stripped MetLife of its SIFI designation.

More news: Trump pledges strong United States ties with India if elected president

US insurance giant MetLife announced it is dropping Snoopy and the Peanuts gang from its advertising and marketing campaigns, ending a three-decade relationship. Snoopy has lived with MetLife since 1985; Schulz is said to have earned between $30 million and $40 million a year overall from his Peanuts work.

The new global brand platform has the tagline: "MetLife". The Journal has more in the MetLife changes, which were made in order to help the company do better financially in the face of stiff federal regulations. The new image will be rolled out globally through 2017, the company said. Many were indifferent, Lee said. The Peanuts brand is said to bring in more than $1 billion a year. He has become one of the most recognizable characters not only in that strip, but in all of popular culture, having appeared in dozens of books, movies, and TV specials.

More news: FBI, Czech Police Arrest Russian in Connection With US Hacking Attacks

Instead of Snoopy-festooned blimps, the company's branding will feature blue and green shapes merging "in a symbol of partnership to form an M for MetLife", the company says.

Related:

  • Trump belittles accusers as more turn up with sordid stories

    The women assembled at this event included Juanita Broaddrick, Paula Jones and Kathleen Willey. "They're 100 percent made up". He also refused to join Trump's call for Clinton to be drug tested before Wednesday's third and final presidential debate .
    Samsung Unveils World's First 8GB LPDDR4 DRAM Module For Smartphones

    Samsung Unveils World's First 8GB LPDDR4 DRAM Module For Smartphones

    Thanks to the 10nm process used, the chip retains approximately the same power consumption as Samsung's 20nm 4GB DRAM package. But it would not be far-fetched to expect a mobile device around mid-2017 that makes use of this new piece of technology.
    Aide: Trump will accept results if no 'overwhelming evidence' of fraud

    Aide: Trump will accept results if no 'overwhelming evidence' of fraud

    Earlier Mr Trump said he did not believe polls showing he was lagging behind Democrat rival Hillary Clinton in Colorado. Donald Trump said he might not accept the election results. "I'm the campaign manager and that is simply not true".
  • Canadian Dollar Touches 7 Month Low After Oil and Weak CPI

    Canadian Dollar Touches 7 Month Low After Oil and Weak CPI

    General merchandise stores saw a 0.9% drop. - August Canadian Retail Sales at -0.1% m/m versus +0.3% expected. Food from stores posted their first year-over-year decline since March 2008 as they fell 0.9 per cent.

    Qualcomm announces 5G modem solution

    The 5G standard may not be out yet, but that's not stopping companies from getting a head start on the new system. Chip maker Qualcomm Technologies has announced the first commercial 5G modem chipset solution.
    FG Promises To Rehabilitate Released Chibok Girls

    FG Promises To Rehabilitate Released Chibok Girls

    After the 21 were released in northeastern Nigeria on Thursday, they were taken to the capital, Abuja . The militant organization kidnapped about 300 girls from a school in Chibok in April of 2014.
  • Rockets sweep Pelicans in China games with 116-104 win

    The two-time National Basketball Association leading rim protector only played for less than seven minutes, scoring two points. Pelicans guard E'Twaun Moore also left the game in the first half with a right heel injury and was not expected to return.
    Brendan Rodgers concedes Celtic face uphill battle to remain in Europe

    Brendan Rodgers concedes Celtic face uphill battle to remain in Europe

    "They were really helping us so if they can put in a performance like the last time, Gladbach will be a bit frightened". Celtic's loss to Borussia Monchengladbach left them facing an uphill task to qualify from Champions League Group C.
    No. 1 Alabama rolling as it heads into Texas A&M showdown

    No. 1 Alabama rolling as it heads into Texas A&M showdown

    Even center Bradley Bozeman was taken aback by that number when defensive end Jonathan Allen relayed it on the team bus afterward. The highest a two-loss conference champion has finished in two years of Playoff metrics was Stanford (No. 6) last season.
  • Nintendo to Offer the First Peek at the NX Console Tomorrow

    Nintendo to Offer the First Peek at the NX Console Tomorrow

    According to iTech Post , this console might enter the market officially in early 2017, nearly certainly in March. The trailer will be uploaded to the official Nintendo of America YouTube account , which you can find here.

    More cooperation the buzzword as India brings BRICS and BIMSTEC together

    Modi is hoping to find common ground among the BRICS nations. "It is up to them to review their decision". Small countries, she said, can not be left behind, when one speaks of collective development.
    LEADING OFF: Washington seeks 1st series win since Senators

    LEADING OFF: Washington seeks 1st series win since Senators

    After falling behind the Nationals two games to one, the Dodgers were unwilling to publicly announce their Game 4 starter. But Washington rebounded with a four-run third inning, capped by Anthony Rendon's two-run shot to left field.

Comments

Latest news

Rhode Island unemployment holds steady at 5.6 percent
Businesses added 10,100 new jobs in September, making the state's total private sector employment more than 2.65 million. MA in September gained 5,100 jobs, the most coming in education and health services fields and leisure and hospitality.

Several airlines including Srilankan bans Samsung 7 Note
Anyone caught bringing the device onboard a plane in the US now risks fines up to $180,000 or even 10 years in prison. Consumer Product Safety Commission, which ordered two rounds of recalls for phones sold in the United States.

ICC prosecutor warns Philippine authorities over killings
Duterte also branded UN Secretary-General Ban Ki-moon a fool after he raised the possibility of human-rights violations. Andanar said the unlawful killings are "currently undergoing investigation as directed by the President".

Community walks together for Breast Cancer Awareness month
It will go away like I did. "The people of Bromsgrove just keep giving - their support has been awesome and really touching". The report released on Thursday found that black and white women now have roughly similar incidences of breast cancer .

Pasquali's Pix: Two SEC games could be altered by Hurricane Matthew
Laurece Manning Academy officials said that they will have school Wednesday and assess the situation for Thursday and Friday. The Bulldogs have allowed a combined 79 points the past two games in losses to then No. 23 MS and No. 11 Tennessee.

Apple's October 27 event is scheduled
In the past Bloomberg has reported that Apple's Mac event could include a new iMac desktop and possibly even the Air as well. Apple is expected to release a new MacBook Pro, along with updates to its Macbook Air and iMac lines, and a new 5K monitor.

Russian, Syrian planes halt Aleppo airstrikes ahead of truce
Since Sunday, airstrikes have killed at least 45 people in two neighborhoods in Aleppo , AMC said. Rudskoy acknowledged "reaching an agreement on all issues may take a long time".

Young attacks Bayh as all talk while senator
Todd Young are set to face each other in what could be their only debate during their bitter campaign for Indiana's open U.S. Both sides have spent big on the race, which became surprisingly expensive and contested upon Bayh's entrance.

Russian Federation says United Nations must urge al-Qaida militants to leave Aleppo
Mr Putin this week pledged that Russian Federation won't give in to "blackmail and pressure" over its military campaign in Syria. He added that Russian Federation was ready to hear "all initiatives and proposals" that would ensure rebels' safe withdrawal.

Samsung Galaxy Note 7 banned on Hong Kong airlines
The United States Transportation Department banned all Samsung Galaxy Note 7 smartphones on flights effective immediately. US Transportation Secretary Anthony Foxx said an emergency order banning the devices would take effect at noon Saturday .

Harley-Davidson's Q3 Results Meet On Earnings, Sales
The 15 stock analysts who cover the stock have an average PT at $52.47, with individual targets in the range of $40 to $66. In a research note issued on September 30, 2016, analysts at Jefferies issued its first rating on the stock at Hold.

Verizon sales fall below views, but profit beats
Following the release of the earnings report, the stock was down close to 3% at $48.95 in early trading indications Thursday. Crossvault Capital Management LLC increased its position in shares of Verizon Communications by 0.4% in the third quarter.

Montana judge defends 60-day sentence in child incest case
According to Breitbart , out of the 60-day sentence, the man had also served 17 days before the punishment was handed down. Jensen said no one spoke up on her behalf during the sentencing hearing, the Beacon reported .

Powell at the Park: NLCS Game 4 Notebook
I sat by my keyboard for most of a handsome , sunny Southern California morning thinking about what to write in advance of Game 4. If the Cubs don't pick it up offensively soon, the Dodgers may be on their way to their first World Series appearance since 1988.

Bumgarner pitches a 4-hit Shutout to advance to the NLDS
Bumgarner closes out an incredible complete game, throwing 109 pitches total and giving the Giants the win against the Mets, 3-0. Mets center fielder Curtis Granderson saved a run in the top of the sixth inning with a spectacular catch against the wall.

Other news