Super Bowl LI will tap tech to give viewers a player's POV

Super Bowl LI will tap tech to give viewers a player's POV

Super Bowl LI-the only time of year that 100 million Americans are actually looking forward to watching commercials-is nearly upon us. All the nacho dip. Not in the game between the New England Patriots and the Atlanta Falcons, but in the high-stakes battle between the Canadian Radio-television Telecommunications Commission and CTV.

Click through the gallery for all the eye candy you'll need leading up to guy day, we mean, game day.

Fox Sports' latest announcement to live stream the upcoming Super Bowl LI has simply increased the excitement of the fans.

In recent years, automobile commercials have been highly rated among faculty and viewer favorites, while spots for beer, pop and snacks are always popular.

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The company president says she's not using a strategy to get more attention for the ad by getting into a pre-game controversy over it.

To make each moment and each highlight count, and to give a larger than life experience to its audience, Fox has teamed up with LiveLike to project the Super Bowl to the users' VR Gear or Cardboard headset through the Fox Go app.

Normal, national network ads during a popular show might cost $200,000 to $500,000 per 30 second spot and deliver 2 to 7 million viewers.

One of the most popular Doritos Super Bowl commercials aired previous year - the one about the man eating Doritos while his pregnant wife is having an ultrasound.

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Super Bowl advertising can be very impactful and drive a lot of buzz but only if you think of the media buy beyond the TV screen. A 1998 FedEx commercial got it right with its "We Apoloigize" commercial, which is considered one of the best Super Bowl ads of all time.

For the companies that are accepted, they usually have about 30 seconds to make their commercial memorable.

Exposure is critical to advertisers who spend millions on Super Bowl ads, and the best way to capitalize on that investment is to extend the life of the ad beyond the game itself, BBDO Worldwide CEO Andrew Robertson told CNBC on Friday.

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    Arsenal's title hopes dealt blow by Watford defeat

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    While it may be an ambitious schedule, unlike his predecessors, Secretary Kelly will not have to fight the executive branch in order to secure the border.

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    Iran carried out missile test according to defence minister

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    Iraq bans U.S.  citizens from their country

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  • Remnants of 'lost continent' found under Mauritius

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    Galaxy Tab S3 specs revealed, unveil coming next month

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