Super Bowl LI will tap tech to give viewers a player's POV

Super Bowl LI will tap tech to give viewers a player's POV

Super Bowl LI-the only time of year that 100 million Americans are actually looking forward to watching commercials-is nearly upon us. All the nacho dip. Not in the game between the New England Patriots and the Atlanta Falcons, but in the high-stakes battle between the Canadian Radio-television Telecommunications Commission and CTV.

Click through the gallery for all the eye candy you'll need leading up to guy day, we mean, game day.

Fox Sports' latest announcement to live stream the upcoming Super Bowl LI has simply increased the excitement of the fans.

In recent years, automobile commercials have been highly rated among faculty and viewer favorites, while spots for beer, pop and snacks are always popular.

More news: Smokeless tobacco sold nationwide recalled for possible metal fragments

The company president says she's not using a strategy to get more attention for the ad by getting into a pre-game controversy over it.

To make each moment and each highlight count, and to give a larger than life experience to its audience, Fox has teamed up with LiveLike to project the Super Bowl to the users' VR Gear or Cardboard headset through the Fox Go app.

Normal, national network ads during a popular show might cost $200,000 to $500,000 per 30 second spot and deliver 2 to 7 million viewers.

One of the most popular Doritos Super Bowl commercials aired previous year - the one about the man eating Doritos while his pregnant wife is having an ultrasound.

More news: Trump state visit plan 'very difficult' for Queen

Super Bowl advertising can be very impactful and drive a lot of buzz but only if you think of the media buy beyond the TV screen. A 1998 FedEx commercial got it right with its "We Apoloigize" commercial, which is considered one of the best Super Bowl ads of all time.

For the companies that are accepted, they usually have about 30 seconds to make their commercial memorable.

Exposure is critical to advertisers who spend millions on Super Bowl ads, and the best way to capitalize on that investment is to extend the life of the ad beyond the game itself, BBDO Worldwide CEO Andrew Robertson told CNBC on Friday.

More news: Gold Lower As Fed Preps Rate Call

Related:

  • Betsy DeVos Nomination At 50-50 After Two GOP Defections

    DeVos' confirmation hearing with "dismay" and listed several of his top concerns with her nomination. She is an unbelievably qualified educator and advocate for students, teachers, parents, " he said.
    Arsenal's title hopes dealt blow by Watford defeat

    Arsenal's title hopes dealt blow by Watford defeat

    Chelsea will be looking tighten their grip at the top of the Premier League table when they take on Arsenal at Stamford Bridge on Saturday afternoon.

    United Kingdom demand for Irish manufacturing grows despite Brexit

    The upturn in PMI reflected strong rates of output and new order growth in January, alongside a sustained rise in staffing levels. Promotional activities and better economic conditions are anticipated to underpin production growth over the coming 12 months.
  • Hudson's Bay reportedly approaches Macy's about a takeover

    Ahead of this latest rumor, Macy's market capitalization was almost $10 billion, while Hudson's Bay was about $1.7 billion. The stock surged as much as 12 percent to $34.37 in NY , the biggest intraday gain since August 11.

    Homeland Security chief wants border wall built in two years

    While it may be an ambitious schedule, unlike his predecessors, Secretary Kelly will not have to fight the executive branch in order to secure the border.

    Sneak Peek at Apple Inc's Q1 Earnings

    Apple made $54.4 billion off its phone business, also up 5% from this time a year ago . iPad sales continue to decline, however. Apple closed the day at $121.35 and is now up 2.56 percent in after-hours trading at $124.46 on the solid earnings report.
  • Ford F-150 Raptor is heading to China

    Ford F-150 Raptor is heading to China

    The Raptor performance model, built at the Dearborn Truck plant, is one of the new vehicles promised by Ford by 2020. Ford is hoping to strike while the iron is hot and has Raptors lined up to get on ships to ship them to China.

    Iran carried out missile test according to defence minister

    Iran Defense Minister Hossein Dehghan later defended the test in comments Wednesday, claiming it did not violate the resolution. The president himself added on Twitter this morning Iran "has been formally PUT ON NOTICE for firing a ballistic missile".
    Iraq bans U.S.  citizens from their country

    Iraq bans U.S. citizens from their country

    On Saturday, Trump also called for a reorganization of the National Security Council and Homeland Security Council. By its radical Islamic ideology, ISIS also attempting to create its own state, which it claims as a "caliphate".
  • Remnants of 'lost continent' found under Mauritius

    Known as a tropical holiday destination, Mauritius is a volcanic island, formed by the eruption of volcanoes. Then, India and Madagascar began to move apart, and Mauritia started to stretch and break up.
    WCVB wants you to Go Red!

    WCVB wants you to Go Red!

    Fortunately, we can change that because 80 percent of cardiac and stroke events may be prevented with education and action. To prevent it, the AHA recommends following a heart-healthy lifestyle.
    Galaxy Tab S3 specs revealed, unveil coming next month

    Galaxy Tab S3 specs revealed, unveil coming next month

    It's also reported that the lower part of the screen will also be pressure-sensitive, similar to the iPhone's 3D Touch technology. The rumor is plausible considering Samsung announced its new minimum storage capacity at 64GB with the Galaxy Note 7.

Comments

Latest news

Matt Kuchar shines in first round at the Phoenix Open
Pat Perez, who has two top ten finishes since the new year, withdrew midway through his round due to a shoulder injury. At the end of the day, I'm in another event and I'm here to hopefully win again.

Paris: 'Soldier opens fire on man armed with knife' near Louvre museum
An "aggressive" machete-wielding man rushed at soldiers, injuring one of them, while trying to enter Louvre Museum. Since 2015, over 130 French citizens have been killed in or around the city from various terrorist attacks.

President Trump Begins Work with 'Black History Month'
We need safer communities and we're going to do that with law enforcement. He, however, took another jab at the media before ending his remarks .

Two Republican senators say they will vote against DeVos for education secretary
Yet, they added that Murkowski and Collins made this announcement when they were sure all GOP support for DeVos was cemented. Although she expressed concern at that hearing, she nevertheless voted to advance the nomination to the full Senate.

Super Bowl Live gives flavor of Houston
Super Bowl LIV at Hard Rock Stadium in 2020 will be South Florida's first Super Bowl in a decade. Fox did not immediately return a request for comment.

United States army told to pave way for disputed Dakota pipeline
Correction: A previous version of this post's headline stated that the easement for the pipeline has been granted. State, tribal and local officials worked with protest organizers to clean up the campsite, which sits on U.S.

West Ham vs Man City, Premier League
Here they were even better than they were then, slicing through West Ham with some remarkable movement at speed. Guardiola could lose three successive top-flight away matches for the first time in his managerial career.

Pet snake gets stuck in earlobe hole
A woman from the U.S. state of OR managed to get her pet python stuck in her earlobe. She called the fire department, who also had no luck in removing the snake.

BMW i3, Tesla Model S electric cars miss top IIHS safety ratings
It can travel 53 miles in electric-only mode, while the Prius Prime can go 25 miles without using gas, according to EPA estimates. The Tesla Model S has failed to garner a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS ).

The Dune Reboot Has Found Its Director
In 2014, a documentary about Jodorowsky's failed adaptation was released , to critical acclaim . What's interesting here is that Herbert junior suggests a series of films could be on the way.

Canadian Documentary Maker Missing off Florida Keys
Stewart is best known for his 2006 documentary Sharkwater, which looked at the impact of shark hunting and the shark fin trade. Rob Stewart, a Toronto filmmaker and environmentalist, has gone missing while on a diving trip in the Florida Keys.

Facebook Has 1.86 Billion Users
It's been investing in virtual reality, messaging, solar-powered drones to deliver internet to developing countries and more. Business is booming at Facebook , which for the full year 2016 saw revenues grow 54pc to $27.6bn from $17.9bn a year ago.

Former UN chief drops out of South Korea's presidential race
Former United Nations Secretary-General Ban Ki-moon has decided against running for president in South Korea. Liberal Moon Jae-in, who lost the 2012 election to Ms Park, is the current front-runner.

The Teva Pharmaceutical Industries Limited (TEVA) Releases FY17 Earnings Guidance
Diversified Trust Co's holdings in Teva Pharmaceutical Industries Limited were worth $2,701,000 as of its most recent SEC filing. Krilogy Financial LLC raised its position in shares of Teva Pharmaceutical Industries Limited by 1.0% in the second quarter.

Kim Kardashian's Alleged Robbers Studied Social Media to Plan Attack
Almost all of Kim Kardashian-West's stolen jewellery, excepting her diamond engagement ring, have reportedly been "melted". Kim Kardashian will never get the jewelry that was stolen from her in Paris. because nearly all of it was melted down.

Other news