Patanjali looks at doubling production in a year

Patanjali Eyes 2-fold rise in revenue at Rs 20000 Cr in FY18

Besides, the company is aspiring to further strengthen its presence and lead in most of the product categories. The reported revenue of the company is said to be of Rs 10, 561 crore for the previous year.

Yoga guru Ramdev today asserted that "we would grow more than double this year".

Ramdev went on to say that Patanjali was looking at a growth rate of 100% for FY 2017-'18.

"Our Noida facility would have a production capacity of Rs20,000 crore, Nagpur 15,000 crore to Rs 20,000 crore and Indore Rs5,000 crore, " Ramdev pointed out.

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The Haridwar-based FMCG firm in order to achieve its ambitious target is reaching more consumers across the country and also targeting Muslim community.

It also aims to double its distributors' count from 6,000 to 12,000. In FY 2016-17, Patanjali Ayurved contributed Rs9,634 crore to its turnover, while Divya Pharmacy that manufactures ayurvedic medicine had clocked Rs870 crore sales.

Patanjali's Ayurved division is the star performer for the brand. At Rs 825 crore, Patanjali's hair oil sales are higher than that of key player Bajaj Corp.

"Dant Kanti has now 14 per cent market share in the segment". Honey is around Rs350 crore and would grow to Rs500-600 crore this year, " Ramdev said.

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The company is now planning to double the revenue to Rs.21,000 for this fiscal year. People try to spread rumours about Patanjali. "We have good quality, affordable prices, and are ploughing back profits for product innovation". While addressing the conference, Baba Ramdev announced the launch a new business policy called "Prosperity for Charity" under which he would set up a residential school for the children of soldiers who have been killed.

Patanjali has said it plans to develop a Rs 1,000-crore food park at the Multi-model International Cargo Hub and Airport, Nagpur (MIHAN), packaging juices made from the city's famous oranges, among other things.

Company's MD and CEO, Acharya Balkrishna, also said that the Patanjali, in future will also enter textiles industry (jeans and sportswear) to compete with the brands like Nike, Levis and Adidas.

"We will start exports in a big way from the next financial year. We will venture into the segment very soon".

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