Miner BHP Billiton rebrands as BHP

"It's a form of reset for us", said Geoff Healy, the Melbourne-based company's chief external affairs officer.

One of the last reminders of a merger 16 years ago that created the world's biggest mining house will be erased tomorrow when BHP Billiton changes its name back to just BHP.

The campaign was developed at various locations, including BHP birthplace, Broken Hill in New South Wales.

BHP will also unveil a new logo, with the orange coloured globules that now sit above the Billiton portion of the existing design to disappear.

BHP Billiton is planning to drop the "Billiton" from its name, scrap the orange splotches from its logo and ditch the tagline "resourcing the future" as part of a $10 million rebranding exercise.

More news: Bournemouth 2 Burnley 1: King downs Clarets in late drama

"The advertisements will talk about the importance of our Australian heritage, our contribution and our commitment to communities where we operate".

In recent years, the company has consolidated its portfolio of assets and sought to simplify its structure around iron ore, oil and gas, copper, and coal.

The miner has largely shed the Billiton assets since.

"In launching "Think Big", we will take the opportunity to change our logo and move to a brand that Australians have known us by for generations - BHP". US hedge fund Elliott Management Corp.

BHP, which has operations in 25 countries, will retain its dual listings in Australia and London. In early May, Australian fund manager Tribeca Investment Partners issued its own call for BHP to exit its USA onshore oil-and-gas assets and for a renewal in the board and senior management.

More news: USA clothing retail sales slip in April

"We're using our own people, this is not some slick campaign", Mr Healy said.

"There is zero connection with Elliott's proposals", Healy said.

The campaign, the first since it used the late actor Bill Hunter 30 years ago in the initial "Big Australian" promotion, will be rolled out domestically at first before also being undertaken globally.

While the message of that campaign was about BHP's expansion overseas, today's rebranding was about bringing the company back to its roots, while still recognising its global operations, Mr Healy said.

Mr. Healy thinks the change will send a good message to shareholders. "We've been doing this for 18 months".

More news: Gurpreet Ghuggi Quits AAP, Questions Mann's Appointment as Party's Punjab Chief

Related:

  • The worst movie of 2017? King Arthur is a disastrous bomb

    Being a Guy-Ritchie-directed adventure, stylized fighting abounds with only an occasional instance of important dialogue. King Arthur , placing No. 3 domestically, needs to do major business overseas, but early returns weren't promising.
    Zidane hails ´fundamental´ Navas as Madrid see off Sevilla

    Zidane hails ´fundamental´ Navas as Madrid see off Sevilla

    It's something that a forward of midfielder would do, so for Nacho to do is makes me happy for him". We still have the most hard yet to do - two games to play.
    MP board results: Girls outshine boys in class 12th, 10th exams

    MP board results: Girls outshine boys in class 12th, 10th exams

    How to check Madhya Pradesh 12th Results? Stduents should visit the official website or the direct link provided below. The evaluation of the answer sheets was done in two phases and evaluators were asked to check them carefully.
  • Carvalho questions Conte's impact on Chelsea revival

    Carvalho questions Conte's impact on Chelsea revival

    Commitment and hard work are buzzwords for the 47-year-old Conte but he urged his players to enjoy their moment. Stamford Bridge chiefs are now confident Conte will snub interest from his homeland to agree an extension.

    D-backs look for another win vs. slumping Pirates

    Before the incident, Brandon Drury continued his torrid hitting at home with a three-hit night that included a three-run home run. Pittsburgh cut the lead to 7-3 thanks to Josh Bell's two-out, two-run home run in the top of the fourth.
    Woman charged with chasing US Rep. David Kustoff

    Woman charged with chasing US Rep. David Kustoff

    The 35-year-old is accused of then getting out of her vehicle , walking up to the congressman's and pounding on the windows. According to WMC , the woman posted details of the encounter on Facebook, which is how she was found.
  • Fearless Kim had no doubts at Players

    McIlroy is set to undergo an MRI scan today to determine the extent of an injury which hampered his efforts at Sawgrass. He's also one of only a handful of PGA Tour players in the last quarter century with multiple wins before turning 22.
    North Korea poses 'existential' threat, US intel chief warns

    North Korea poses 'existential' threat, US intel chief warns

    On Afghanistan, Coats said the situation "will very likely continue to deteriorate, even if global support is sustained". Senators sought an assessment of when North Korea would be able to strike the US with a nuclear weapon.
    Tesla starts selling solar roof; says savings to cover costs

    Tesla starts selling solar roof; says savings to cover costs

    Musk told reporters the business would "start off initially very slowly but then gather speed and grow exponentially". The price announced by Tesla is lower than the price of $24.50 per square foot that Consumer Reports had predicted.
  • Opera's browser now features quick access to Messenger, WhatsApp and Telegram

    Opera's browser now features quick access to Messenger, WhatsApp and Telegram

    Opera is way behind Google Chrome and Mozilla Firefox in terms of userbase, but often brings nifty features to its browser . The Sidebar can be pinned and will work side by side with whatever website you are browsing.
    Top 3 Smartphones to buy in 2017

    Top 3 Smartphones to buy in 2017

    The latest report from Korea suggests that a brand new smartphone is incoming and it is going to feature the flip design . The dual-camera technology is far from ideal in phones right now, so keep in mind to take this info with a pinch of salt.
    25 great white sharks close California beaches, force swimmers ashore

    25 great white sharks close California beaches, force swimmers ashore

    The sharks were spotted at Dana Point, near where a woman was bitten by a shark last month , the Orange County Register reported . Meanwhile in Long Beach, about 10 juvenile great whites were also spotted swimming along the shore.

Comments

Latest news

Harry Styles never felt need to label his sexuality
Styles released his debut self-titled album on Friday, and naturally, he is now making his rounds to promote it. The performance came the day after the star released his self-titled debut solo album, Harry Styles.

Yankees place Aroldis Chapman on 10-day DL
Three more hits and another earned run set the tone, and once again he could not get out of the inning, only getting two outs. But Chapman stayed in the game, and Girardi said afterward that his closer was not experiencing any pain or discomfort.

Bayern beats Leipzig 5-4 in Bundesliga, Ingolstadt relegated
In a game with little riding on it, Marcel Sabitzer headed Leipzig ahead, before Robert Lewandowski levelled. Both sides have achiched their goal for this Bundesliga campaign.

Would have been a shame if Sunrisers didn't qualify, says Warner
Gujarat Lions have made two changes by bringing in Praveen Kumar and Munaf Patel in place of Basil Thampi and Dhawal Kulkarni . Shikhar Dhawan started the chase in a hurry, smashing three consecutive fours off Pradeep Sangwan in the second over.

Official Jio Twitter account announces JioFiber preview cities
Though they haven't mentioned the names, the team stated that they are trying to expand their services in other cities gradually. Once 100 GB are consumed, users would be able to access broadband Internet at 1 Mbps speed, for unlimited usage.

Android O is supposed to make Android updates arrive faster
Silicon manufacturers pass the modified new release to device makers-the companies that design and manufacture Android devices. Essentially, a new " Vendor interface " will contain all of the low-level software for a device - like the chipset drivers.

Harry Styles' Debut Solo Album Has Arrived
He scales "We're not just we're gonna stand in the place of you and me" with a disarming sincerity. Harry Styles performs on NBC's " Today " at Rockefeller Plaza on May 9, 2017 in New York City.

Illegal Alien Deported 15 Times Hits 6-Year-Old Returning from Disneyland
Court records reveal that Banda-Acosta, who was being held on $100,000 bail, has a history of driving under the influence. He was arrested about a mile away, where Border Patrol agents found him in the damaged pickup with a passenger.

Security in Afghanistan Likely to 'Deteriorate'
The Norwegian visited Berlin as part of a preparation for the North Atlantic Treaty Organisation summit in Brussels on May 25. North Atlantic Treaty Organisation now has about 13,000 troops in Afghanistan, more than half of them American.

Lewis Hamilton says Mercedes are rising to challenge posed by Ferrari
The latter leads Hamilton in the drivers' championship by 13 points with Bottas 10 points further back. Raikkonen won the season-opener with Renault and Vettel won twice with Red Bull.

ICE announces major anti-gang operation
Additionally, of the 1,478 gang members arrested, 10 of them had crossed the U.S. -Mexico Brder as unaccompanied minors. Homeland Security officials based in Houston say 207 people were arrested in Houston and the surrounding 50 counties.

IPL 2017: How Kings XI Punjab ruled over Mumbai Indians at Wankhede
In those first six innings, he was particularly strong against the short ball, scoring 50 off 16 balls without being dismissed. Earlier, Rohit Sharma, the MI skipper, won the toss and made a decision to bowl first very much adhering to the trend.

Officer shot in Kirkersville Ohio
John Kasich tweeted that he was "shocked & pained by the horrific shooting in Kirkersville, ask for prayers for those injured. The gunman, who was not immediately identified, shot two other people before turning the gun on himself, WBNS-TV reported.

U.S. revises up global petroleum supply forecasts
Saudi Arabia , OPEC's de facto leader, has said it expects an extension to the end of 2017 or possibly beyond. A weekly report by Baker Hughes (BHI.N) monitoring US rigs drilling for new production is due on Friday.

Found: A Giant Decomposing Sea Creature
A local resident, 37-year-old Asrul Tuanakota, is said to have discovered it on the night of Tuesday, May 9. The remains of a giant squid washed up on the shores of Seram Island in Maluku province earlier this week.

Other news