For years, MSNBC was the perpetual third-place network after Fox News and CNN. The audience spikes appeared to be driven by a series of news breaks surrounding the government's ongoing investigation into Russian interference with USA elections, and suspicion that Trump campaign staffers could have had some involvement. For the same time period, MSNBC averaged 2.4 million total views during the weekday, with Fox in second at 2.41 million and CNN third with 1.65 million. (That's in the demo and total viewers.) But with CNN and MSNBC on its heels in different dayparts, this last week will prove to be make-or-break for all parties. But the race has tightened considerably.
For the week of May 15, MSNBC averaged 611,000 viewers in the sought-after adults ages 25-54 demographic. In May 2016, Fox led CNN by 79,000 viewers and MSNBC by 160,000 in the category.
The latest numbers mark the first time in its 21-year history that MSNBC's prime-time programming has taken the top spot with respect to audiences in the age range most important to advertisers.
What's so shocking about Fox News'ratings woes is how swift the downward movement has been.
Imagine TheBlaze TV with founder Glenn Beck, O'Reilly and Hannity anchoring a prime-time lineup, as they did for Fox News from 2008 to 2011. With Bill O'Reilly now out of play in the 8 o'clock time slot for more than a month, Cooper placed No. 1 for the hour Monday through Friday.
Anderson Cooper led the way for CNN, winning his 8 p.m. slot for "AC 360" for five straight days last week over Fox and MSNBC.
But the new lineup could not withstand a news cycle that was likely tough for its Trump-supporting conservative viewers to watch.
"They have a problem", O'Reilly said. "Tucker is more of a prosecutor". Simultaneously, Fox News Channel posted its first five-day streak at No. 3 in primetime since 2000.
Will Fox News stabilize and return to dominance, or will a conservative rival snag O'Reilly and maybe even Hannity and become a viable competitor?
Breaking-news coverage tends to upset ongoing trends. The attack outside of an Ariana Grande concert, where 22 people were killed, dominated cable news coverage across all three major channels.
A prolonged scandal could continue to propel MSNBC to higher ratings over the long haul.
Fox shares have dropped 4.4 percent this year, compared with a 6 percent gain for the S&P 500 Media Index. More revelations about Flynn followed, along with the naming of a special prosecutor for the Russian investigation. But on the Fox News side, they made their decisions.
Police officials believe the man meant to attack officers, but he was taken into custody before ever drawing or pointing a gun. However, this did not seem to occur on Thursday, with the armed man slipping through into the convention while fully armed.
However, here it has been tuned for 592bhp - an increase of 25bhp - making it the most powerful Jaguar to ever hit the road. I'm a little surprised they went with the XE for this one, but I'm also excited to see just how insane they can make it.
China claims nearly the entire South China Sea , a key shipping lane that is believed to be rich in mineral and marine resources. At the same time , China can never represent Taiwan at the negotiations with regard to the South China Sea , he added.
This dance is a complete 180 from the last one, and is raw with emotion. "I'm her biggest fan, you have no idea", Jennings said. Regardless, she should have won, because she was a natural on the dance floor and she was born to ball room dance.
Kourtney Kardashian and her alleged new boo, model/boxer Younes Bendjima , seem to be having the time of their lives together. The " Keeping Up With the Kardashians " star was spotted on a date night with Bendjima Monday at Gotha nightclub in Cannes.
They're losers, and we'll have more of them. "Our society can have no tolerance for this continuation of bloodshed". You could tell by the tone of the President that he meant business when he thinks they're a lot more than "losers".
I look forward to working closely with you to confront the dangers we face together in this violent and volatile Middle East. ... Solving the Mideast peace riddle is the task of Trump's son-in-law and jack-of-all-trades troubleshooter, Jared Kushner .
North Korea says it has no choice but to advance its nuclear and missile development to defend itself from attack. Meanwhile, the United States has also urged China to use its influence over North Korea to de-escalate tensions.
Terror shattered a care-free evening at an Ariana Grande concert in Manchester , leaving at least 19 dead and scores more injured. US President Donald Trump , in Bethlehem, said the attack preyed upon children and described those responsible as "evil losers".
And if you can't make it to the cemetery, take a moment to remember and take a moment of silence at 3 p.m. on Memorial Day. Of course, putting aside one day does not do justice to all those who have bravely fought throughout history.
Western missile technology analysts say North Korea's claim that its missiles can now reach the U.S.is exaggerated. The May 14 test reached an altitude of more than 2,100 kilometers (1,300 miles), according to North Korea .
He said a new resolution is being negotiated and council members are expected to discuss it during Tuesday's closed consultations. Under UN resolutions, North Korea is barred from developing nuclear and missile technology.
Stoppage-time goal secures treble for Celtic
They are a big club that has had a change and now needs someone who can organise: someone who has been at a big club. Jonny Hayes had given the Dons the lead before Stuart Armstrong levelled nearly immediately.
Sevilla agrees to let Sampaoli go coach Argentina
Sampaoli leaves Sevilla having guided them to the top four but, for much of the season, this was a campaign that promised more. Right now Argentina is fifth with 22 points behind Brasil (33), Colombia (24), Uruguay (23) and Chile (23).
Judge Throws Out DC Sniper Lee Boyd Malvo's Life Sentence
His Maryland lawyers are appealing in both state and federal court on the same grounds, and a hearing is set for next month. Jackson vacated Malvo's sentenced and remanded the case to Spotsylvania County Circuit Court for appropriate sentencing.
More than 100 civilians killed in Iraq bombing in March
Investigators also worked with regional and western news outlets and non-government organizations active in the area, he said. The current U.S. strategy of isolating ISIS inside cities such as Mosul and Raqqa can place civilians at additional risk.
China sidesteps Duterte claim of war threat over sea row
For his part, Senator Paolo Benigno "Bam" Aquino that such threat of war from the Chinese President is definitely troublesome. On a state visit to China a year ago , Duterte announced the Philippines' "separation" from the United States .
Taiwan court rules same-sex marriage ban is unconstitutional
The ruling Democratic Progressive Party that swept national elections in the self-ruled island previous year supported the change. In Thailand, activists said it would provoke redoubled effort to get the military-ruled country to legalize gay marriage.
Irving's 42 carries Cavaliers past Celtics
While the Celtics' lead was still 10 points at halftime, you could see the Cavaliers starting to wake up, led by Kyrie Irving. They will try to make it to the Finals for a third consecutive season in Game 5 in Boston on Thursday.
Tornado watch issued in Charlotte, surrounding region
If a Tornado Warning is issued by the National Weather Service, a tornado has been sighted or indicated by weather radar. The Newberry County Sheriff's Office said a possible tornado passed near Prosperity Wednesday afternoon.
A look at the top moments from the Billboard Music Awards
She paired the breezy single with a muted performance with acoustic instruments and a simple white crop top and wide brimmed hat. Dion described the experience as "emotional", telling Billboard that she had to "hold [her] tears" during the performance.